Tell me you didn’t see this post coming!
Every year, posts pop up about how blogging is dead or dying. Not gonna happen. I believe it’s here for the long haul. It’s the only social media outlet where length and content have no restrictions. Like everything it ebbs and flows.
Here’s what Anne R. Allen has to say about it: “You can reach more readers with one blogpost than with months of those painfully ill-attended ‘signings’ or those $1000-a-pop book fair booths.” Read what else she says.
What Blogging Needs
Before I get into what the experts think will happen, this is what I think needs to happen.
- Commenting needs to streamline. I’d like more places use Gravatar—one stop sign in. (I don’t have a Google+ [yet, maybe never] or Disqus account [never will], so I don’t comment on blogs that use those.)
- I’d like to see a better way for commenters to track replies to their comments. Blogger’s “notify me” is easily missed and the wording sucks (in my opinion), and at one time, it subscribed to the post not your own comment. I don’t know if that is still the case because I stopped doing it (anyone?). WordPress.com does a good job, but it’s not built into WordPress.org. More often than not, one comments and moves on. It’s simply too hard to return to all the blogs to see if there was a reply.
To combat that here, I’m testing a plugin that allows you to be notified of replies to your comment via email. Let me know how it works for you! (This is a hard one to test by myself.) Note: I have it set to checked, so you don’t need to do anything, you will be notified of a reply. Don’t wanna know? Uncheck it. Does that make is easier?
- I’d like to see more ways and better ways to organize blog hops.
And Now for THE Trends in Blogging
so say the experts
Video Blogging aka Vlogging
It’s been growing and will continue to go in popularity this year. What I gather: people like the one on one experience. It makes it more personal. It’s easier than writing, and “typos” in speech are forgiven. Personally, I’m not a fan. What?! Why? It takes longer to watch video that to read the transcript. —And by the way, I feel a transcript should be included on the post (like K.M. Weiland does on her blog). Side note: I hate the word vlogging.
So, I think this goes hand in hand with videos in terms of why people like it. However, live streaming allows for more immediate interaction when paired with something like Twitter. Live streaming is supposed to be super big this year.
Quality over Quantity
In my opinion, this should always be the goal. Unlike Twitter and Instagram, blogs take time to read and reply to, so I want something…more. Remember five years back when shorter posts were in (500 words or less)? Now, longer posts are hip, not an 8,000 word monster essay though. Apparently, if people take the time to read a blog, they want meaty content—just not every day. (In case you’re interested, this post is 673 words, the last one was 742, and the one before that 1,003.)
Landing Pages are In
A landing page is a homepage, which makes a blog look like a regular website. This might be so people can get a better feel for the site and what it offers. It’s also thought to make your place look more professional. I use a landing page here. See my post on creating a landing page on WordPress and Blogger.
Sharing over Commenting
‘Commenting on blogs is declining. They are being replaced by sharing and liking.’ I did see a decline in comments last year, but no increase in sharing, but who knows what 2018 will bring. Either way, make sure you have added sharing buttons to your blog posts.