Is everyone wearing their sheer, striped, onyx-colored deconstructed suits today? Are you eating your Japanese tapas and an drinking a sidecar? No? Okay, me either. We’d better get on that!
Today, I’m talking about social media trends for 2018, and my thoughts on which ones might benefit the author. Yup, the author because in our private lives, social media can take over and become addictive. That’s a personal choice.
However, business is a different animal. The business world is embracing social media—out of a need to find where the consumers hang out. A good friend of mine works for a vet and one of her responsibilities is monitoring their social media account (yes, you read that right): replying, liking, adding new posts like tips and sales.
Being a writer/author is a creative endeavor, but selling the written word is a business. And much of that business is falling on the author’s shoulders, even if traditionally published.
So, on that note: Stuff to Look for in 2018
or so sayith the social media experts
🠊 Increasing Popularity of Instagram Stories
Instagram is for sharing photos and video. A story lets the users share multiple photos in a slideshow and videos with just their followers (or select group). Stories do not show in feeds but rather on the top of a user’s screen and it disappears in 24 hours. This can be a great marketing tool with specials, sneak peaks, even building follower participation in the story with questions like “Should the dragon be green or blue?” Here’s a site that explains how to create a story: Instagram Stories
🠊 More Augmented Reality
This is when real stuff is imposed with computer-generated stuff or live stuff with an extracted real-world element. Though it’s already being done with filters on cameras that give you a cat face or put you in a tropical setting, it’s going bigger this year. I’m not sure how this can be useful for authors. Anyone?
🠊 More Marketing to Influencers
This means businesses will do more marketing to select influential people rather than to the larger market (though they will still do that too, of course). This is why authors have to build their platforms early (build a community).
🠊 More Live Streaming
A lot of Gen Zers have embraced this already; chitchatting with their friends online. Several brand names companies adopted this last year. For authors? Online launch parties and live book tours.
🠊 Twitter Redo
The social media gurus believe that Twitter will need to go through a big change this year. Once a trendsetter, 2017 didn’t bring the kind of growth it use to. It will be interesting to see if and how this pans out. For authors, Twitter is still a great place to make quick connections with readers and other authors. It’s good for giving sneak peaks into the author’s brain, and hashtag chats are good for building platforms and gaining interest in their stories.
🠊 Social Media to Embrace Stronger Governance Policies
Controversy after controversy on the different platforms brings the need for more conduct policies. I curious how this works out as well.
So Many Social Media Choices: How Does One Start?
There are countless social media places on the worldwide web. It’s overwhelming. Personally, I think you should try them one at a time. Find the way it works for you. If you like it, keep it, otherwise remove it from your task list. I also believe that each place needs to show a different side of you, as in don’t post the same thing on all places. Sure, you can cross-post, but there needs to be something original on each outlet.
Side question: Do you think authors will need social media ‘people’ in the future?
My social media includes blogging (this right here), Twitter, and Instagram. Here, I talk about writing, but also things I love or am fascinated by and want to share. On Twitter, I tweet out story insights and random thoughts. I retweet and reply. It’s quick and super easy. Instagram is for pictures of all kinds. I find I have less interaction there. Most people ‘like’ and move on. But I enjoy seeing things from other peoples viewpoints. Also, Instagram is not PC friendly and doing anything there is time consuming.