2018 Goals & Trends, you know, all the things that matter!

Each year I look up what the special celebrations and speculated trends will be. This year I’m adding fashion and web trends.

Note: My subtitle there is sarcastic. I know it doesn’t come across in text, so I’m pointing it out. 😜


Writerly Goals for 2018

Just keep on, keepin’ on. I’d like to write more, in general, and write better. Plus, keep learning and discovering new stuff. That’s the yearly goal, but I plan on setting monthly goals (maybe 😊 ).

Life|Personal Goals for 2018

Same, just swap out the word “write” with “do.” 2018 is for keeping it simple and keeping it happy and healthy. I guess keeping is my word for 2018!


International Year of ?

The United Nations didn’t recognize anything this year. I couldn’t discover why that was, but I think it’s interesting enough to share. They already have one set for 2019. Weird, right? (What do they know that we don’t.)

Year of the Dog

The Chinese New Year begins on February 16 and brings us the year of the Brown Earth Dog.

The Year of the Dog “is going to be a good year in all respects, but it will also be an exhausting year. You will be happy, yet frustrated, rested, yet tired, cheerful, yet dull!” [1]

Color Trends

Paint, design, and fashion companies come up with a color they think will reflect the upcoming year. This is the base color or background color that rules the year. They often choose accent colors to match or contrast the base color too.

The past couple of years, the colors chosen have been similar between companies, but this year they are diverse. To me, this means that 2018 is a wild card and hard to predict!

calienteBenjamin Moore:  Caliente (a dark, rich red)

“A vibrant, charismatic shade of red, caliente is strong, radiant and full of energy.”

oceansideSherwin-Williams: Oceanside (a green-blue)

“It is a tremendously versatile color, and harmonizes with other diverse color groups.”

deeponyxGlidden Paint: Deep Onyx (a dark shade of gray)

“Using a black paint color like Deep Onyx on your walls or in your decor may feel intimidating at first, but it’s actually one of the easiest colors to use to create the low-key, easygoing style that’s trending for 2018.”

Now the biggie, Pantone: Ultra Violet (a bluish purple)

“Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

Fashion Trends


Gigot sleeves, a version of this showed up in the 80s.

  • Color: from bright and bold to subtle and pastel (lilac is “the” spring color)
  • Deconstructions: from bra top to suits
  • Sheer: more of it all over (Do we need more sheer stuff?)
  • Stripes: bold stripes over demure
  • Windbreakers: they’re making a comeback
  • Track Pants: tighter and lighter than sweatpants and looser and heavier than yoga pants
  • Long Shirts: not dress shirts, just long shirts
  • Sequins: everywhere
  • Corset & Belt: stuff to draw the eye to the waist
  • Leg-of-mutton or gigot sleeves: callback to the 1800s, sleeves that puff out before narrowing towards the lower arm

Food & Drink Trends

McCormick Flavor Forecast
  • Handheld Arepas

    Handheld Flavor Fusion: global flavors in hand food — think arepas, sweet and savory bao buns, and egg crepes

  • Globaltrot with Hot Pot: a hot pot is a soup, Chinese in origin, that is kept simmering, and ingredients are placed into the pot and are cooked at the table; this year it goes international with flavors from around the world
  • Drink to Your Wellness: breakfast blends, blended soups, and muddled after dinner beverages
  • Japanese Izakaya Eats: tapas-style foods from Japanese gastropubs
  • East African Bites: the flavors of Tanzania and Ethiopia
Baum + Whiteman International Food + Restaurant Consultants predict:
  • More plant-based meals
  • Vegan options (This will be nice. It’s so hard to eat out with my vegan buddy!)
  • Rise of “new-wave”: Philippine cuisine, Indian fast-casual street food, Upscale Korean restaurants
  • More avocado and used in unique ways
  • Fewer meal kits delivered to the house and more restaurant reservations made using technology
  • Cashless restaurants (I’m not too sure this is going to go over very well.)
  • Flavor Injectors — so we can be more involved with making our food while at restaurants
  • One-Item Restaurants (like Rice To Riches in New York, they sell rice pudding in all sorts of flavors [it’s pretty cool])
  • Mazemen, a no-broth ramen
  • Facial recognition: there’s a KFC in China that has a camera-embedded ordering kiosk that recognizes your face, who you are, and what you ordered last time
  • Drunken Desserts: desserts loaded with alcohol
Cocktails Trends

Fun Retro Cocktails

  • Healthy Cocktails: that’s right — get your alcohol with sugarless and with fresh pressed juices and pureed veggies
  • ‘70s Tiki Lounge Reboot: Classic Caribbean cocktails will be making a comeback
  • Keg Cocktails: Cocktails dispensed from a keg (using keg technology)
  • Vintage Cocktails: More retro drinks, these are made with antique spirits such as apricot brandy and rare rums
  • Rise of the Frosé: This slushie made with rosé, strawberries, and a dash of vodka made it rounds over the summer. It’s will keep growing in popularity.

Publishing Trends

  • More Paperbacks: people are feeling digital fatigue and may opt for paper during leisure time; fiction, however, will still dominate in ebooks
  • Indie & Hybrid Publishers continue to rise: their market shares are growing
  • The growth of books and the life of books make it harder for authors to get noticed, making author marketing a bigger priority (for the author)
  • More Audiobooks and a growing popularity for them
  • International Audience Growth
  • Authors Collaborating: group giveaways, anthologies, and samplers

Website Trends

  • Minimalism: clean, clutter-free pages = faster loading time = better search rankings
  • Typography: using it in creative ways and as design elements
  • Animations: scroll-triggered animations and animated logos
  • Internet of Things (IoT) technology added to sites

question mark

What trend do you find the most interesting? What is a hit? What’s a miss? Do you have any predictions of your own? Have you set goals for 2018?

Share! It will make you happy, trust me.

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Add a Comment
  1. A KFC with facial recognition? Part of me is sign me up now. The other half kinda horrified.

    The only goal I'm setting for my writing is 'it's this year or never!'. Personally, to carry on living in the moment.

    1. I know exactly how you feel on the facial recognition! Those are good goals.

  2. I'd eat Hot Pot soup but stripes are out for me.
    Year of the Dog sounds like most years, doesn't it?

    1. Ha! Yes, sometimes it does feel like it's all dog years. You won't find me in corsets, sequins, or sheer stuff. 😉 But I'll try most of those foods.

  3. I was born the year of the dog. Maybe this will be my year to get back on track!

  4. Year of the dog sounds like me everyday. Always tired no matter what. LOL

    1. rested yet tired…me too 😒

  5. Facial recognition KFC kiosks? That's a bit creepy.

  6. It will be interesting to see how these trends and predictions pan out. Those arepas look delicious! I also like all the Colors of the Year. Happy 2018!

  7. Hi Holly – lots of interesting information here … some I'd go with, some not! I'm interested in where we're going techie wise – life is rushing ahead … facial recognition – not so funny! Love avocado … take care and all the best for 2018 – lots of writing ahead for you – cheers Hilary

  8. More audio book sales would be nice.

    I remember windbreakers. When I was in grade school, everyone wore one.

    1. I loved windbreakers–light weight and warm. I'll be interested to see what the designs will be.

  9. My, Holly, this is one packed post. I certainly raise my glass to your: 'I’d like to write more, in general, and write better.' My thoughts exactly. A very successful (to you) writerly New Year!

    1. Thanks! I wish you all the best too!

  10. That's a lot of information… but it's awesome! Good luck with your writing and doing things!

  11. Some fun stuff there. I'll be glad when saggy pants go out of style for young guys. Maybe when they're grandparents are still wearing them. They seem to have been around forever.

  12. "Keep on, keepin’ on" is a good goal to have. I like when a shade of purple is the color of the year. Then I can actually find purple clothes. I also like long shirts, but can they give me sleeves too? My arms get cold. LOL!

  13. The Year of the Dog always puzzles me. Does that mean the Chinese eat more or less canine in celebration? And fashion, that's another puzzle to me. I always imagine what our bodies would like if they actually fit inside the clothes that designers think up. Those mutton sleeves, for example. Egads the arms are sci-fi worthy.

    Loved your post as always. And I'm relieved that in spring I can wear my lavender dress while sipping a Mai Tai with an umbrella. That has just been out of fashion too long.

    1. It has been out of fashion too long! Now, we can be trendy again. 😉

  14. International Audience Growth is what I was told is happening right now with YouTube. Where people are paying for better translation services to reach more folks. Makes sense.

  15. I read my forecasts for the Year of the Earth Dog. I am a metal horse. Apparently, it'll be a pretty good year for me. Yay!

    I enjoyed reading about all of the trends. I do see where those colors would be popular. I know onyx and oceanside/peacock blue-green is popular now.

    1. Hooray, a good year is always welcomed.

  16. Hi, H.R. This is my first time here. I'll follow your blog and connect with you on social media. Your blog is really wonderful. I like the year of the brown earth dog. Pretty cool! I like the charismatic red color. I like stripes on the horizontal on people. I wish you every success in 2018.

    1. I'm a little tired this morning, I read this line as "I like stripes on horizontal people." LOL

  17. The publishing trend looks promising. And vintage cocktails 😉

  18. My contrasting colors are blue and orange, the color of my Detroit Tigers baseball team. Drunken desserts? Only in the evening for me as I'm not a day drinker. I know, I'm no fun.


  19. It's not an International year of anything? That really is weird. I'm already eating more avocado in my meals and I love track pants. Have a great 2018!

  20. Just keep on, keepin’ on. My thoughts, exactly…

    I love the idea of authors collaborating. Networking is an integral part of millennial success.
    Sheer fashion trends make me think of organza and crystalline fabric, with froth and frills and bows.
    One-Time Restaurants on the up-and-up? Interesting. It would be cool to include the concept in a story.
    Happy 2018, Holly!

  21. Those gigot sleeves seem somewhat impractical, but I'm glad paperbacks are hanging in there. Interesting stuff!

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